Julen Saenz

Design & Art Direction

L  Linkedin

POL Studio — Brand System

  • AgencyFreelance
  • ClientPol Studio
  • RoleCreative & Art Direction, Graphic Design
  • Year2019

POL Studio is a fashion brand focused on two values: Sustainability and Design Experience. Their goal is to offer high-end fashion pieces where the customer will be involved on the customisation of exclusive products made with sustainable materials, so they will not only be helping improve the production chain without creating stocks, but also by using fabrics of the highest qualities that will not just be good for the planet, but also for you.

Live site →

 

Code by The North Studio.

Selected works

Julen Saenz
Design & Art Direction

Introduction

I am a Basque Graphic Designer and Art Director based in London, with international experience in brand design, digital design and art direction. For the last 9 years, I have been developing visual systems and brand experiences for global clients, non-profit organisations, start-ups and individuals. It’s been fun.

I have had the pleasure to contribute to places that I’ve always admired, such as Herraizsoto&co, Doubleyou, R/GA and DesignStudio, while working on freelance projects in parallel. Along the way, I have worked on projects that have been awarded by Cannes Lions, Clio, Lynx, and The One Club.

Experience

Independent Designer • Global | Current
Senior/Lead Designer

As an independent designer, I help direct clients, design studios, advertising agencies and design partners to create best in class conceptual driven brand design.

Key Clients
-
Adolfo Dominguez
Twitch
Amazon Music
Armani Jeans
Cayón Gallery
MycoWorks
Pol Studio
Permanence

Main Focus
-
Brand Design
Graphic Design
Art Direction
Experience Design
Creative Direction
Brand Consultancy

DesignStudio • LDN | Sep 2018 ― Feb 2020
Senior Designer

My role was to generate creative work with a strong conceptual thinking, from strategy to completion. Designing and assisting in leading multi-disciplinary teams, ensuring high standard ideas and design solutions across various touchpoints.

Key Clients
-
British Airways
Panasonic
Riot Games
OLX
GlobalWebIndex
Eye Buy Direct

Main Focus
-
Brand Design
Graphic Design
Product Design
Art Direction
Brand Strategy

R/GA • LDN | Jun 2015 ― Sep 2018
Senior Designer

As a designer at R/GA I worked on shaping the design vision of brand and digital projects for global clients. I created brand design systems delivered in digital enviroments as well as data generated branding and product design.

Key Clients
-
Nike, Ikea, The One Club, Samsung, Guiness, TV+, Google, McDonalds, Pozitif, The11, Ubisoft, Rexona, Game, Turkcell.

Main Focus
-
Brand Systems
Product Design
Experience Design
Digital Advertising
Art Direction

Doubleyou • BCN | Jul 2013 — Jun 2015
Midweight Designer

My role was to create advertising campaigns for global brands, always from the digital perspective combining technology, interactivity and design. I worked on the art direction and design of interactive installations, web builds and brand keyvisuals.

Key Clients
-
Nike
Audi
FC Barcelona
Camper
Kit-Kat

Main Focus
-
Digital Design
Digital Advertising
Art Direction

HerraizSoto&Co • BCN | Feb 2013 — Jul 2013
Junior Designer

My role was supporting the design team in creation and development of digital advertising campaigns. Producing interactive experiences, apps, audiovisual content as well as projects for non-profit organisations.

Key Clients
-
FC Barcelona
Stradivarius
Afinitty
Puig

Main Focus
-
Digital Design
Digital Advertising
Art Direction

Non-Profit Projects

The Liberté Cup | Sept 2017

A global football fans network has united with charity and media partners in a spirit of solidarity to support refugees. The result is the The Liberté Cup, a football tournament for refugees in the Grande-Synthe camp.

The Liberté Cup →

A World With Friends | Feb 2019

A World With Friends is an online world where chronically sick and disabled young people use avatars to make friends. Watching films together although they are miles apart. Making friendship accessible for those who thought It was impossible.

A World With Friends →

Special Thanks

To all my friends, best friends, enemies, mentors, pals and extended network that I had the pleasure to meet along my journey as a designer. M Pilar Ortiz, Andoni Saenz, Cristina Saenz, Hugo Ferradas, Xabier Mendibe, Robert Northam, Lucio Rufo, Ned Karlovich, Matias Alvarez, Mariona Ortiz, Cris Mascort, Dan Van, Zac Loanidis, Elliot Wright, Barry Cronin, Tomas Freriksen, Dani Rubio, Maria Herrera, Rafa Soto, Esteve Traveset, Vicente Reyes, Adria Lapiedra, David Ortega, Benjamin Barber, Luis Villalva, Jon Urbina, Marc Palou, Alain Urrutia, Eli Perez, Ximo Villalva, Michael Mason, Marta Altes, Javier Rodriguez, Alfons Valls, Enric Soldevilla, Carlos Font, Rejane Dal Bello, Alexis Selal, Vinay Mistry, TJ-Rees, Luca Picardi, Roshan Kumar, Lorenzo Di Cola, Elise Santagelo, James Lebau, Facundo Jacuzzi, Harry Atkins to name a few.

Contact


L  Linkedin
I  Instagram

Selected Works